NBA BASKETBALL |
Sept. 17, 2002 |
NBA Inside Stuff moves to ABC
By the NBA
NBA Inside Stuff, the youth-oriented weekly magazine show of the National Basketball Association, will be the first NBA programming to air on the ABC Television Network as part of the league’s new television deal, with its debut on Saturday, September 7th, at 12:30PM/ET (11:30AM/PT)*. The weekly half-hour show, produced by NBA Entertainment and hosted by Executive Producer Ahmad Rashad and co-host Summer Sanders, is heading into its 13th season and will be part of ABC's Saturday morning programming line-up, newly branded "ABC Kids."
The premiere of Inside Stuff on ABC is the first NBA programming on the network as part of the new television agreement between the league and The Walt Disney Company signed earlier this year. ABC will be the exclusive over-the-air network for NBA basketball, and, in addition to NBA Inside Stuff, will televise up to 15 regular season games, beginning with a Christmas Day doubleheader featuring rematches of last year's Conference Finals, NBA Playoff games and the NBA Finals in primetime.
"We are excited about Inside Stuff 's move to ABC and look forward to continuing to provide the best behind-the-scenes stories of the NBA to fans on Saturday mornings," said Rashad. "The show has been extremely successful over the past 12 years, and the best is yet to come."
"ABC Kids is delighted to welcome NBA Inside Stuff to our new Saturday morning ABC Kids lineup," said Jonathan Barzilay, Senior Vice President and General Manager of ABC Kids and Toon Disney. "ABC's connection with kids makes it the ideal home for NBA Inside Stuff."
Along with the move to ABC, NBA Inside Stuff will debut a fresh new look, revealing a new fun-filled set. While the show will continue to give fans the "inside scoop" on the off-the-court lives of NBA and WNBA players, it will also introduce many new recurring features, including: "Back in the Day," which highlights players talking about lessons they learned while growing up; "Fit Facts," a weekly fitness tutorial; and "Skillz," a basketball skills feature with various NBA and WNBA players. The show will also unveil new graphics, new music, and a new animation component as part of the refreshed look.
NBA Inside Stuff will continue to give viewers a unique perspective of the game with Rashad’s signature segment, “Rewind,” a lighthearted review of the week's happenings in the NBA, and the trendsetting "Jam Session," which matches the week's most spectacular plays to the hottest music on the charts.
The show also airs on ESPN on Tuesdays at 1:00PM/ET, with re-airs on ESPN2 on Wednesdays at Noon. The season tip-off episode on ESPN will be Tuesday, September 10th.
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