Welcome to Inside Hoops, the most popular NBA basketball website in the world aside from the league's official site.

Founded in 1999, InsideHoops.com, a professional, respected, experienced source of basketball news, views and analysis, steadily grew to become the hottest basketball website on the planet. Updated several times a day, 365 days a year, we provide key essentials like scores and stats, complete news and the hottest rumors and gossip, expert analysis from press row, great fan editorials from the living room sofa, and exclusive interviews with the stars of pro and amateur basketball, and complete, total hoops coverage.

Our primary focus is NBA basketball and our coverage is professional yet fun, in-depth and packed with everything a pro hoops fan could want. We also have a daily college hoops roundup and coverage of key college events, frequent high school and streetball features, daily WNBA roundups, and the hottest basketball message boards in the world.

Everyone that matters in the world of pro basketball reads InsideHoops.com or knows someone who does. Sports Illustrated called us "a haven for pro basketball junkies" in their December 25, 2000 issue. Forbes named us "Best of the Web." Newsweek recommended us for "clever analysis." Yahoo Internet Life recommended the world famous InsideHoops rumors page, which was well-established before any similar pages on other sites even existed.

InsideHoops.com has been quoted as a source by the Associated Press, SportsTicker, New York Times, New York Post, New York Newsday, Boston Globe, Philadelphia Daily News, Minneapolis Star Tribune, Arizona Republic, Chicago Sun-Times, Chicago Tribune, Kansas City Star, Los Angeles Times, Seattle Post-Intelligencer, Jerusalem Post and dozens of other major papers. On the radio we've been interviewed and/or quoted on ESPN radio in countless cities, famous WFAN in New York, ABC radio across most of the country, BBC radio around the world, Team Radio in Canada, and elsewhere. On television we've been on VH1 "Fabulous Life of Hoop Superstars," quoted on NBA TV, TNT television WB channel 11 in New York, and elsewhere. On the web, almost every site that matters has referenced Inside Hoops and will continue to do so.

Go Inside Hoops every day. Tell your friends to do the same.

The Founder of Inside Hoops

Jeff Lenchiner

Born and raised in New York City, Inside Hoops founder Jeffrey Lenchiner attended Manhattan's world famous Fiorello H. LaGuardia High School of Music & Art; known as the "Fame" school, where he excelled in math and science while developing as a musician. Jeff shared hallways with Jennifer Aniston, Adrien Brody, Carl Payne ("Cockroach" from Cosby Show), Adrian Grenier (Vince of HBO's Entourage), Yunjin Kim (Asian chick on Lost), Tichina Arnold ("Pam" from Martin), Rory Cochrane (Dazed and Confused, Empire Records), Bokeem Woodbine (lots of stuff) and shared classes with Omar Epps, Marlon Wayans and others who went on to make a name for themselves. Other alumni of the school are Al Pacino, Wesley Snipes, Billy Dee Williams, Slick Rick, Dana Dane, MC Serch (3rd Bass), Hal Linden, Ben Vereen, Suzanne Vega, Eartha Kitt, Janis Ian and Bela Fleck.

In college, Jeff studied on electrical and mechanical engineering, and advanced mathematics.

Jeff's main mission after his college days was to travel as much as possible. Over a year and a half he circled Western Europe three times, visiting dozens of famous cities and towns.

After a few years of working for financial firms, Jeff got into journalism and began writing basketball stories for a major overseas magazine. He had also hosted radio shows, doing music and news. Jeff also gathered public relations experience while still a high school student, working summer jobs for one of the most famous music centers and orchestras in the world. He also worked for a music recording booth at live events, assisting a well-known music producer.

In late 1999, Jeff decided to shake life up, and over the next few months, after working for two of the world's biggest financial firms he moved on, got out of his NYC apartment lease, bought a laptop, started InsideHoops.com, and flew to the other side of the world, landing in Australia and not knowing if he was going to stay for two months or 20 years. He wound up spending six months traveling the entire East coast of Australia from New South Wales up through Queensland, surfing regularly in meccas like Byron Bay and Surfer's Paradise, heading north to the Great Barrier Reef where he took regular trips out into the ocean, meeting people, having fun, all while building InsideHoops up as a hobby on the side.

In late 2000 Jeff left Australia and lived in Los Angeles for almost one year. By then, InsideHoops.com had a solid readership and a terrific reputation. Jeff began doing radio interviews. The website quickly became the leading independent source of basketball opinions and analysis. Jeff finally returned to New York City in mid 2001.

Fast forward to 2008: Inside Hoops has become one of the world's leading sports websites and has a massive global readership that is only exceeded by a select few multi-sport websites owned by billion dollar television works. Jeff is a regular guest on radio stations around the country and has been interviewed on ESPN radio in multiple cities, WFAN radio in New York, ABC radio across much of America, Team radio in Canada, BBC heard worldwide, and dozens of other major stations. He was also one of the main experts interviewed on VH1's "Fabulous Life of Hoop Superstars." He's a recognized NBA basketball expert. As of late 2006, Jeff also contributes regularly to HOOP, the official magazine of the NBA.

Jeff wrote almost all of All-Star player profiles for the official 2007 NBA All-Star Weekend event program. And in the 2008 All-Star program he wrote the one and only article on Team USA, examining their upcoming summer.

Continuing his zest for travel, in the summer of 2007 Jeff spent around three months traveling Europe, starting with 1.5 weeks in Paris, ending with 1.5 weeks in Amsterdam, with 1.5 weeks in Florence in the middle of the trip, and 5-6 days in Berlin, Vienna, Rome, Venice, Cannes, the Swiss Alps, with quick stopovers in Milan and other known cities. And yes, he had daily high speed internet access.

To get Jeff on your radio or television show, email editor at insidehoops dot com. It's helpful to reference him directly in the subject line.

Inside Hoops Interested in Partnerships

InsideHoops.com sells ads, and we're also always interested in partnerships. We can do promotional exchanges, share our content, create customized content to suit your needs, and just about anything else. Player interviews. Feature articles. Anything you need. There's no limit. Contact us for more information.

Link to InsideHoops.com

We encourage you to create links on your site to www.insidehoops.com -- permission granted. We prefer that you link to "www.insidehoops.com", but it's OK to link directly to specific pages or sections of the site. For permission to reprint a feature or anything else, contact us.

Write For Us

InsideHoops.com has an open submission policy. Anyone who knows basketball and can put a sentence together is invited to contribute articles to our site. Content credited to "InsideHoops.com" comes from our professional staff, but we also post plenty of editorials and additional articles from educated fans, professional writers, freelancers and others. Write for us and you'll be read by tens of thousands of fans over the course of a few days and by over 125,000 different fans after about a month.

Advertise on InsideHoops.com

If you want to reach a basketball readership, you absolutely need to be seen on InsideHoops.com. If we promote something, everyone that matters in basketball -- the most hardcore fans, NBA players, famous streetballers, agents, other media members, announcers, public relations people, and others will hear about it, either by reading our site, or getting told about it by their friend or co-worker who does.