Stars take swipe at NBA in new ad campaign
NHL team displays banner reading 'The only thing we shave is the ice'
The Associated Press
Updated: 6:51 p.m. ET Aug 31, 2007
DALLAS - The Dallas Stars dropped the gloves and took a shot at the NBA referee scandal as part of its campaign to sell seats for the 2007-08 season.
A billboard near the American Airlines Center, the building the Stars share with the Dallas Mavericks, carries the message: “The only thing we shave is the ice.”
The Stars’ “come into the cold” ads didn’t bother Mavericks owner Mark Cuban, according to the Dallas Morning News.
“I think it’s hysterical,” Cuban told the newspaper. “Good for them. It’s a fun ad.”
The campaign is the creation of the Stars and Austin-based ad agency Door Number 3.
The Stars didn’t take a swipe at the NBA without some reservations, Stars president Jim Lites told the newspaper.
“It’s edgy. But we’re really good friends with the Mavs. They’re our partners in the building. I think we thought it would be taken the right way,” Lites told the Morning News.
© 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
MSN Privacy . Legal
© 2007 MSNBC.com