Sacramento Kings arena sponsor may change

[insidehoops]

Power Balance Pavilion could get renamed yet again – and Sleep Train is one of the candidates.

Sleep Train Mattress Centers said Tuesday it's negotiating with the Sacramento Kings for naming rights to the team's arena. The Rocklin-based retailer is one of several companies talking to the Kings about naming rights.

Kings co-owner Joe Maloof confirmed the team is in negotiations for a replacement for Power Balance. He said the Kings' marketing staff is handling the talks and he had no information about which companies are in the running. The team declined to comment further.

-- Sacramento Bee

[bigkingsfan]

[SourPatchKids]

Originally Posted by bigkingsfan

Heh.