Originally Posted by UK2K
I doubt the fact that 28 people in this thread said it was the stupidest commercial they've ever seen would have the creators of this commercial high fiving each other.
I get your point that it generates discussion, but 'I can't believe someone thought that was a good idea' is probably not what they we're going for.
And I still don't know what they were advertising. Purple mountain dew I guess.
Every little piece counts. I'd say the Inside Hoops discussion is a microcosm of the entire internet's response. Some people liking it, some people recognizing it for what it is, others providing backlash, but many people discussing it nonetheless. Here we are, as a basketball board, with an ongoing discussion about this one random Mountain Dew commercial.
By most accounts, I'd guess Mountain Dew and its analytics team consider this advertisement a smashing success. I'd assume they've seen a massive spike in everything relating to the marketing and internet virility of their company name, puppymonkeybaby, and anything else even slightly affiliated.
The marketing team knew how odd of an idea this was, and that's probably exactly why they felt it'd work.
I believe their plan is less about making individual viewers say, "Mm, that commercial makes me want Mountain Dew" and more about re-establishing oneself as a part of the social consciousness, then letting things work themselves out from there.
Meanwhile, there's absolutely no reason for me to still have the phrase "GoDaddy.com" stuck in my head and yet, years later, here we are.
Advertising is virtually unbeatable. It seems only silence does the trick in most cases and at that point, it's tough to discuss a bad advert because then it wouldn't be silence.