Nike matches Under Armours's 265-285 million deal for KD

[inclinerator]

so lebron shoes sold exactly around 300m for two consecutive years?

[Fawker]

Nike flicked them off the shoulder like a bug. mean machine. UA i like your products tho.

I mean KD? gtfo Under Armor or Armour.

[NumberSix]

I think KD is a likable, marketable athlete... but doesn't damn near $300 mil for an endorsement deal seem absurdly high for him? His shoe line sold less than $40 mil last year. How exactly is Nike planning on making that investment profitable for themselves?

It doesn't matter if KD is worth that money. The bigger picture is c0ck-blocking UnderArmour from growing and gaining traction.

[knicksman]

Lebron is the biggest NBA star since Jordan.

So next best thing for KD is being the next big NBA star since Lebron. But don't get your hopes up because Davis, Aldridge, Dragic and Griffin are coming for that title.

nah bran is more like the next chamberlain. 2* rings for 4 MVPs

[Hoopz2332]

so lebron shoes sold exactly around 300m for two consecutive years?

yes

[Hoopz2332]

Nike made a terrible deal with Kevin Durant to block Under Armour

[quote]Nike Inc.'s decision to match Under Armour Inc.'s offer to Oklahoma City forward Kevin Durant is an utterly terrible financial move. But it's also perfectly logical.

Here's a quick

[KyrieTheFuture]

I don't believe a word of that article. 420 mill a year makes no god damn sense

[RRR3]

Where did you get 40M at? I thought his shoe line sold for 150M last year.

Plus he is now entering his prime and is coming off one of the best regular seasons ever. If he wins a championship with OKC the hype for him is going to be insane. He will possibly be the biggest NBA star since Jordan

Durant will never come close to being as big a star as Kobe or Lebron

[MavsSuperFan]

I don't believe a word of that article. 420 mill a year makes no god damn sense

NBA players are by far the most marketable players.

They dont wear helmets or hats or anything to obscure the face
there is only five players on the court at a time for a team
NBA has on average the youngest fan base

[HurricaneKid]

I don't believe a word of that article. 420 mill a year makes no god damn sense

It states that Nike needs to sell $420M worth of goods to recoup its investment in KD. Not that he is getting $420M.

[aj1987]

Why the **** do you idiots care who makes more? It's not like they're giving you any money.