Whoever said the ASG didn't get good ratings was WRONG
February 21, 2007
T N T
TNT’s Coverage of the 2007 NBA All-Star Game Delivers More than 6.8 Million Viewers
East vs. West Face-Off Ranks as Ad-Supported Cable’s #1 Program for the Year-To-Date
All-Star Saturday Night Claims Best Household Delivery in 22-Year History with Turner Broadcasting
TNT Tops Ad-Supported Cable for the Week Among Key Adult Demos, Viewers and Households
TNT’s coverage of the 2007 NBA All-Star Game scored big with viewers, delivering more than 6.8 million viewers and ranking as ad-supported cable’s #1 program for both the week and the year-to-date, according to preliminary data from Nielsen Media Research. The game, won handily by the West 153-132, was accompanied by a full slate of weekend programming, including the highly rated All-Star Saturday Night. The weekend’s festivities helped TNT claim the top spot as ad-supported cable’s #1 network for the week in both prime time and total day among adult demos, as well as in prime time among households and viewers.
“The NBA All-Star Game is a valued piece of TNT’s sports programming lineup and a showcase of the league’s biggest names and rising stars,” said David Levy, president of Turner Sports. “TNT’s 12 hours of NBA All-Star weekend programming and more than 100 hours of broadband coverage on TNT NBA Overtime from Las Vegas will prove to be a great launching pad for the second half of our NBA coverage.”
Ratings highlights for TNT:
· The 2007 NBA All-Star Game currently ranks as ad-supported cable’s #1 program for the year-to-date among adults 18-49 (3,619,000); adults 25-54 (3,280,000); persons 2+ (6,843,000); and households (4,729,000). It also ranked as the #1 program for the week among adults 18-34 (1,940,000).
· The NBA All-Star Game outdelivered all programs on CBS, NBC and The CW for the night among adults 18-34, men 18-34 and men 18-49.
· This year’s NBA All-Star game outdelivered last year’s game in households (4,729,000 vs. 4,698,000).
· The NBA All-Star game was watched by 18.2 million unduplicated viewers, while combined All-Star programming throughout the weekend reached a total of 34.5 million unduplicated viewers.
· The NBA Tip-Off prelude and Saturday’s All-Star Saturday Night telecast joined the All-Star Game to give TNT ad-supported cable’s top three programs for the week among adults 18-49, adults 25-54, persons 2+ and households.
· Helped by the match race between NBA Hall of Famer and TNT analyst Charles Barkley and NBA referee Dick Bavetta, All-Star Saturday Night delivered the most households (3,464,000) in its entire 22-year history of being carried by Turner Broadcasting networks.
· With All-Star Game weekend festivities leading the way, TNT ranked as ad-supported cable’s #1 network for the week in prime time among adults 18-34 (672,000); adults 18-49 (1,308,000); adults 25-54 (1,229,000); persons 2+ (2,707,000); and households (2,004,000).
· In total day for the week, TNT ranked as ad-supported cable’s top network among adults 18-49 (706,000) and adults 25-54 (667,000).