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Old 03-19-2007, 10:32 AM   #1
IversonMelo2K7
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Default Whoever said the ASG didn't get good ratings was WRONG

February 21, 2007

T N T
TNT’s Coverage of the 2007 NBA All-Star Game Delivers More than 6.8 Million Viewers


East vs. West Face-Off Ranks as Ad-Supported Cable’s #1 Program for the Year-To-Date

All-Star Saturday Night Claims Best Household Delivery in 22-Year History with Turner Broadcasting

TNT Tops Ad-Supported Cable for the Week Among Key Adult Demos, Viewers and Households


TNT’s coverage of the 2007 NBA All-Star Game scored big with viewers, delivering more than 6.8 million viewers and ranking as ad-supported cable’s #1 program for both the week and the year-to-date, according to preliminary data from Nielsen Media Research. The game, won handily by the West 153-132, was accompanied by a full slate of weekend programming, including the highly rated All-Star Saturday Night. The weekend’s festivities helped TNT claim the top spot as ad-supported cable’s #1 network for the week in both prime time and total day among adult demos, as well as in prime time among households and viewers.

“The NBA All-Star Game is a valued piece of TNT’s sports programming lineup and a showcase of the league’s biggest names and rising stars,” said David Levy, president of Turner Sports. “TNT’s 12 hours of NBA All-Star weekend programming and more than 100 hours of broadband coverage on TNT NBA Overtime from Las Vegas will prove to be a great launching pad for the second half of our NBA coverage.”

Ratings highlights for TNT:

· The 2007 NBA All-Star Game currently ranks as ad-supported cable’s #1 program for the year-to-date among adults 18-49 (3,619,000); adults 25-54 (3,280,000); persons 2+ (6,843,000); and households (4,729,000). It also ranked as the #1 program for the week among adults 18-34 (1,940,000).

· The NBA All-Star Game outdelivered all programs on CBS, NBC and The CW for the night among adults 18-34, men 18-34 and men 18-49.

· This year’s NBA All-Star game outdelivered last year’s game in households (4,729,000 vs. 4,698,000).

· The NBA All-Star game was watched by 18.2 million unduplicated viewers, while combined All-Star programming throughout the weekend reached a total of 34.5 million unduplicated viewers.

· The NBA Tip-Off prelude and Saturday’s All-Star Saturday Night telecast joined the All-Star Game to give TNT ad-supported cable’s top three programs for the week among adults 18-49, adults 25-54, persons 2+ and households.

· Helped by the match race between NBA Hall of Famer and TNT analyst Charles Barkley and NBA referee Dick Bavetta, All-Star Saturday Night delivered the most households (3,464,000) in its entire 22-year history of being carried by Turner Broadcasting networks.

· With All-Star Game weekend festivities leading the way, TNT ranked as ad-supported cable’s #1 network for the week in prime time among adults 18-34 (672,000); adults 18-49 (1,308,000); adults 25-54 (1,229,000); persons 2+ (2,707,000); and households (2,004,000).

· In total day for the week, TNT ranked as ad-supported cable’s top network among adults 18-49 (706,000) and adults 25-54 (667,000).
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Old 03-19-2007, 10:38 AM   #2
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Default Re: Whoever said the ASG didn't get good ratings was WRONG

I guess the media only brings this up when the ratings are low. Overall, I'm pretty tired and disgusted about how the media has had this "anit-NBA" campaign since Jordan retired and NASCAR has taken off. For instance, when Kobe put 65 points, they were saying how "No one knows about it" because of the NCAA tournament. , does that supposed to mean? Obviously they know about it if they're talking about it....so why talk about it in such a pessimistic light?
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Old 03-19-2007, 10:50 AM   #3
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Default Re: Whoever said the ASG didn't get good ratings was WRONG

Doesn't change the fact that this years All-Star was just terrible and probably the worst in recent memory. A lot of bored viewers I would think.
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Old 03-19-2007, 10:53 AM   #4
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Default Re: Whoever said the ASG didn't get good ratings was WRONG

It got high ratings because it's Sunday night, football season is over and its the only sports on TV. I mean of course men are gonna watch just cuz its basketball but like Captain Planet up there said, it was still a really horrible game.
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Old 03-19-2007, 11:46 AM   #5
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Default Re: Whoever said the ASG didn't get good ratings was WRONG

Quote:
Originally Posted by B-Low
I mean of course men are gonna watch just cuz its basketball but like Captain Planet up there said, it was still a really horrible game.


u could plan a pretty picnic, but you cant predict the weather
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