Promotion of Jordan was shoved in America's throats more than any player by the NBA

[Roundball_Rock]

Name on American athlete--in any sport--who has had 25% as much marketing $$$$ invested in and media ink spilled on him--as Jordan. Gatorade, Hanes, and Nike still use him in their advertising. The guy hasn't done anything since 1998 and STILL is mentioned on ESPN every day.

[Leviathon1121]

Name on American athlete--in any sport--who has had 25% as much marketing $$$$ invested in and media ink spilled on him--as Jordan. Gatorade, Hanes, and Nike still use him in their advertising. The guy hasn't done anything since 1998 and STILL is mentioned on ESPN every day.

It just...burns your soul doesn't it?

[guy]

True. Jordan had a new "biography" video out every couple of years. When you add the Nike and Gatorade propaganda machines it's hard not to become an icon. MJ deserved every bit of the publicity but it just goes to show you that the NBA promotes who they choose to promote.

Kobe Bryant, another exceptionally talentented superstar has zero. Guys like Kobe and Lebron should have several of these things. They would sell like crazy. NBA makes money and promotes their biggest stars. It's a win-win. I don't see why this hasn't happened.

What the **** are you talking about? Kobe had Sprite, McDonalds, and Adidas commercials and had his own VIDEO GAME when he couldn't even crack the starting 5.

[Euroleague]

True, but Rubio, Kobe, and LeBron come close.

[tikay0]

Let's just say the marketability of MJ goes way beyond the states. The NBA can't achieve that with any other legends, and not any current players. Not Kobe, not Lebron, not Durant. and their targeted audience can't only be from the USA, or basketball fans. Kobe dare I say is not even worth a third of Jordans name in terms of popularity.

EXACTLY. The NBA can't just choose to market a certain player, and BAM! he's a superstar.

No, he has to be the real deal, and then some. Sooner or later, people will catch on. EVERYONE and their momma knew Jordan was a once in a lifetime type player/athlete. There was absolutely no denying that.

[tikay0]

Name on American athlete--in any sport--who has had 25% as much marketing $$$$ invested in and media ink spilled on him--as Jordan. Gatorade, Hanes, and Nike still use him in their advertising. The guy hasn't done anything since 1998 and STILL is mentioned on ESPN every day.

Take that Bulls avatar off, because you clearly have an agenda.

You could put that same amount of money into Lebron, and people would just treat him like Lil Wayne.

"He's on every commercial!" "He's getting over saturated now!" "I'm sooooo tired of seeing Lebron's face!!!!"

Not the case with Jordan.

Look at Blake Griffin. His commercials pop up during EVER NBA game. People aren't getting brainwashed into thinking he's a God. People probably want to kill him by now.

[Calabis]

What the **** are you talking about? Kobe had Sprite, McDonalds, and Adidas commercials and had his own VIDEO GAME when he couldn't even crack the starting 5.

Kobe jockers too young to remember that crap...he was marketed big time Then camd a night in Colorado and the 2004 finals debacle, Shaq and Phil killing him in media or books

[Kobe 4 The Win]

What the **** are you talking about? Kobe had Sprite, McDonalds, and Adidas commercials and had his own VIDEO GAME when he couldn't even crack the starting 5.

My point was in reference to NBA created biography style videos.

[TheMarkMadsen]

If the media wanted to they could make Rudy Gay as loved as some of the other superstars.

Yeah expect they couldn't.

[FKAri]

True. Just look at Tim Duncan's promotion vs Kobe Bryant's. How many non basketball fans have even heard of Tim Duncan?

[Round Mound]

Tis True. I Had To Listen To All The Crap Hype and The Over Promotion of MJ for Years . I Hated It Cause They Where Leaving Other Great Superstars Out. But Guess What? Jordan Did Deserve The Hype He Got Looking Back He Just Dominated More Than Any Player of His Generation.

[gengiskhan]

every few years the same video comes out with the same story.
All produced by the NBA, not MJ or Nike.



country black kid from wilmington, nc blah blah blah
played little league baseball throughout child hood blah blah blah
beats older brother in basketball blah blah blah
decides to try out in HS basketball but gets cut blah blah blah
angry, works harder, makes team next year blah blah blah
was good after all, coach made a mistake blah blah blah

[COLOR="Indigo"]Crap like the above quote is SHOVED DOWN the ISH'ers throats every day. FYI....[/COLOR]

[COLOR="Navy"]18 yrs old[/COLOR] MJ DID NOT miss the Game winner in 1982 to give Legendary Coach Dean Smith & Legendary UNC Tar heels their [COLOR="Red"]FIRST NCAA TITLE Ever![/COLOR]

[COLOR="Navy"]19 - 20 Yrs old[/COLOR] MJ DID NOT miss being [COLOR="Red"]ACC College Player of the Year[/COLOR].

[COLOR="Navy"]21 Yrs old[/COLOR] MJ DID NOT miss beating NO. 1 Pick Hakeem "the Dream" for [COLOR="Red"]NBA Rookie of the Year[/COLOR].

[COLOR="Navy"]22 Yrs old[/COLOR] MJ DID NOT miss destroying Boston Celtics famed "team" defense by dropping [COLOR="Red"]49 pts & 63 pts in post-season despite broken leg[/COLOR]

[COLOR="Navy"]23 Yrs old[/COLOR] MJ DID NOT miss out on [COLOR="Red"]scoring 3000+ pts[/COLOR] in Single NBA Season after Wilt Chamberlin, only player to do so.

[COLOR="Navy"]24 Yrs old[/COLOR] MJ DID NOT miss out on winning NBA MVP + NBA Def Player of the Yr in same year, [COLOR="Red"]FIRST NBA Pro Ever[/COLOR] to do so & still the [COLOR="Red"]"ONLY 'PERIMETER' PLAYER EVER"[/COLOR] to win so far.

[COLOR="Navy"]25 yrs old[/COLOR] MJ DID NOT miss out on averaging 32.5 / 8 / 8 & still lead the league in SPG.

[COLOR="Navy"]27 yrs old[/COLOR] MJ DID NOT miss out on beating 5 x NBA Champion & Runner-up MVP GOAT Magic & LAL after going down 0-1 @ home & winning Bulls Franchise's [COLOR="Red"]FIRST CHAMPIONSHIP EVER[/COLOR].


NOW!

The only player SHOVED DOWN everyone's throat who has never won NCAA championship nor "rookie of the year" nor LAL franchises' first "Championship" nor LAL's "MOST DOMINANT" player is........Mr. Kobe "the ultimate fake" Bean Bryant! (biggest wannaBE ever)

[G-train]

He earned every piece of attention he got. Am I wrong?

He is arguably the greatest athlete of all time. He was literally doing things, people thought were impossible. Look up some of his acrobatic layups. To this day, players aren't even coming close to his layups. Kobe/Rose have had a few like his, but MJ had the craziest hang time you'll ever see from an athlete.

MJ
ALI
GRETZKY

95% of the world has no idea who Gretzky is.

[3243]

True, Jordan got and still gets a lot of hype, but he deserved it.

And can we really blame the NBA for hyping and selling Jordan as much as they possibly could? Remember, Jordan came into the league in 1984. The NBA was still emerging from the infamous Tape Delay Era and even with Bird and Magic just hitting their prime, they needed and coveted another elite superstar who could transcend basketball. Dr. J was now aging, and Olajuwon, Barkley, Stockton, and Drexler were just great rookies. Jordan even as a rookie himself was clearly something special. It also helped the league that Jordan had hooked up with another rising star called Nike which was beginning to teach the NBA how to market their best players, thus nullifying the decade-old jeremiad that the NBA was too black to ever be as popular as the NFL or Major League Baseball.

And who among us does not get nostalgic for our salad days?

[f0und]

yes jordan was marketed to hell. but you know what made jordan so great? he was always better than the hype. other players have come and gone on the same type of hype train, but none of them could be sustained because they didnt always deliver. jordan always did and then some.